Show Floor: 20% faster but 20% smaller too:
In 1998 it took me three days to walk the show room floor and I was pretty sure I didn’t see everything. The last few years I’ve been doing it in 1 day and this year was no exception. I did my first pass in about 5 hours with just a few short breaks. During this pass I skip the booth presentations and just talk with people and collect literature and freebies. That left two hours to do a second pass and sit through any presentations that I identified as possibly interesting in my first pass. The presentations last between 5 and 15 minutes. Five hours is about 20% faster than last year. Last year I counted 324 booths listed in the pocket guide, this year I counted 256 booths, about 20% smaller. However, I overheard one vendor tell another that he heard that attendance was up and unlike last year there was a line at the registration desk. It also seemed that, at least the major vendors had spent more money on their booths this year. There seemed to be more models outside the booths and professional presenters inside instead of just someone from the marketing or sales department making the pitch. Indicators, perhaps, that things are looking up for the IT industry.