Case study

J. Knipper and Company, Inc.

Stratus enables always-on marketing solutions for the healthcare industry

Since 1986, J. Knipper and Company, Inc. has been known throughout the pharmaceutical industry for developing and delivering smart, effective, and efficient commercial solutions. The company offers a broad array of health marketing services that range from direct marketing and sampling to data analytics and web-based applications. Beyond its roots in direct marketing and sample distribution, Knipper’s MyPharmaSuiteTM also offers innovative solutions to sales and marketing challenges, including MyPharmaRep.comTM (an online solution for non-personal brand promotion and vacant territory coverage), MySampleCloset.comTM (an online paperless sample ordering system), and MyRepCenter. comTM (a web-based ordering system for the sales force).

Quick Facts

Solution Profile

  • Health marketing services ranging from direct marketing and sampling to data analytics and web-based applications
  • Ensures that warehouse management system and web applications are available and operational at all times, with a lower overhead and higher ROI
  • Meets FDA compliance to prevent loss of refrigerated samples
  • Assures high level of customer service and prevents loss of revenue if doctors or sales reps can’t place orders because the web applications are unavailable

Products

  • Stratus® everRun® software
  • Dell PowerEdge R900 servers
  • Microsoft® SQL ServerTM

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